Pricing Strategy
Price is not linear. We help you understand price sensitivity, acceptance and optimal positioning.
The Challenge
Most companies set prices based on costs, competitors or gut feeling. The problem? Price is perception, context and thresholds, not a simple function of cost plus margin.
Who is it for?
CMOs, commercial directors and category managers who need to make informed pricing decisions.
Our approach
We start from the top, not from the bottom. Instead of optimizing individual price margins, we first understand the entire pricing landscape: how customers perceive price in the category, where thresholds lie, and what drives acceptance versus resistance. We combine monadic price measurement with observed transaction data to calibrate models against reality. Price elasticity is one of several tools, not the starting point.
Deliverables
- Price acceptance analysis
- threshold and barrier identification
- context-based price simulation
- calibration against transaction data
- scenario modeling
- strategic pricing recommendations with economic impact analysis.
Related reading
Read more about the methods and perspectives behind our work.