From data to decisions, everything in one place

Know what happens before you change the price

We measure price acceptance at individual level and build demand models calibrated against actual sales. You get a simulation where you can test price changes, see volume effects per segment and identify the price point that maximizes revenue. All before anything changes in the market.

• Value-based pricing from customer preference, not cost-plus
• Test price changes and see revenue impact before you act
• Identify optimal price points per segment and channel
• Find hidden price barriers costing you revenue today

Find the combination that maximizes reach

Our TURF analysis goes beyond standard tools. Four different optimization algorithms find the assortment that gives maximum unduplicated reach for your category. With competitive benchmarking, you see exactly which products to add or remove, and what it means in volume.

• Balance reach, frequency and profitability with unique AI algorithms
• See which products drive traffic vs which drive margin
• Identify cannibalization before you expand the range
• Competitive analysis showing where you lose volume, and why

See how customers actually choose, not how they say they choose

Our Journey Decision Engine captures real online purchase decisions. Respondents navigate actual websites and apps while we capture every touchpoint, comparison and channel switch. AI classifies the narratives and experimental design reveals what actually drives the decision.

• Understand why customers choose the competitor, not just that they do
• Identify conversion barriers you can address directly
• See which channels and touchpoints actually drive purchases
• Test changes to your offering and measure the effect experimentally

From design to delivery, full control over the process

We design and run surveys ourselves with our own questionnaire platform. Complex routing, AI-moderated open-ended interviews that probe deeper, and automated distribution with tracking. We work with all standard data formats (XLSX, SPSS, legacy systems) and combine survey data with your internal data sources.

• Shorter lead time from question to insight, everything in one flow
• Deeper answers through AI-moderated follow-up questions
• Combine survey responses with your sales data for the full picture
• Full GDPR compliance without extra work for you

Reports you can work with, not just read

Our deliverables are interactive, not static PDFs. Clients get web-based reports with live charts, scenario controls and demographic filtering. When you need a board presentation, we generate polished PPTX or PDF from the same data. AI-assisted production means faster turnaround without compromising quality.

• Test your own scenarios directly in the report without waiting for us
• Board-ready presentations generated from the same data
• Live charts that update, not static images
• Faster delivery through AI-assisted production

Understand your market on the map

RetailGIS combines geographic data with market analysis. Where are your stores relative to competitors? What does the trade area look like? How does local demographics affect demand? We analyze proximity, density and competitive pressure and deliver it as automated geographic reports.

• See where you lose customers to competitors, store by store
• Find white spots in the market where demand lacks supply
• Understand how local demographics affect your sales potential
• Automated market reports per area, no manual work required