Analysis that holds up all the way to the decision
We combine what customers do with what they think. Sales, market and research data under one model. That is how we translate insight into economic consequence, priority and growth.
Behavioural data and what people think, together
Sales, transactions, prices and geography combined with surveys, customer experience and brand research. The strength is in how they relate, not in either alone.
Our own AI-driven analytics platform
Simulation, optimisation and interactive reporting built in-house. It keeps us a known innovator in the industry.
Insight translated into business impact
Not just percentages and attitudes, but economic consequences, growth potential and concrete priorities.
Six areas where we make a difference
Three types of companies, one shared ambition
Retail
Grocery, specialty retail and chain businesses looking to optimize pricing, assortment and customer flows.
Product companies
Brand owners and manufacturers who need to understand how customers choose, what drives switching and how to develop their product portfolio.
Service companies
Service companies seeking to measure and understand customer experience, loyalty and what actually drives business value.
Capabilities that make a difference
Price simulation
Test price changes against actual demand before you act. Demand elasticity calibrated against real sales data.
Assortment optimization
Find the assortment that maximizes reach and volume with TURF analysis and four optimization algorithms.
Purchase decision mapping
See how customers actually choose online, not how they say they do.
Interactive reports
Decision support you can work with, not just read. Scenario testing, filtering and export.
Geographic analysis
Understand your market on the map. Proximity, competition and demographics.
What we think and why
We publish our perspectives on pricing, branding, assortment and customer analysis. Clear positions based on 25+ years of experience.
When conjoint works and when it does not
Conjoint works best when the consumer makes conscious trade-offs between clear attributes. It works poorly in low-involvement categories, with habitual behavior, and when price dominates the decision.
Why price is not linear
Price response is a curve with thresholds, not a straight line. A 5% price increase rarely produces exactly 5% lower volume.
How online purchase decisions actually work
You know what you need. We know how to find out.
Tell us about your challenge. We will come back with an honest assessment of what can be done, and what it takes.
Contact us