1. General
These general terms (the "Terms") apply to all users of services and platforms provided by Reflect Företagsutveckling AB (org. nr 556625-1277), Kungstensgatan 38, 113 59 Stockholm, Sweden ("Reflect").
By using the website reflect.se, Reflect's analytics platform, or other services provided by Reflect, you accept these Terms. If you are using the services on behalf of an organisation, you warrant that you are authorised to bind that organisation to these Terms.
2. Definitions
"Platform" refers to Reflect's web-based analytics platform, including the customer portal, reporting tools, survey tools, and related functionality.
"Services" refers to market research, analyses, reports, strategic consulting, and other services provided by Reflect under separate project agreements.
"Client" refers to the organisation or person that has entered into an agreement with Reflect for the use of the Services or the Platform.
"User" refers to any individual who has access to the Platform via an account.
3. Services and Platform
Reflect provides the following.
- Market research, data collection, and analysis on assignment
- Analytics platform with interactive reports, dashboards, and visualisations
- AI-powered analysis, simulation, and modelling
- Strategic consulting based on data and insights
- Data collection via proprietary survey tools
4. Accounts and Access
Access to the Platform requires an account. Accounts are created by Reflect and assigned to the Client's contacts. Authentication is via email and password or Google OAuth.
The User is responsible for keeping login credentials confidential and for all activity that occurs through the account. Account credentials must not be shared with unauthorised parties.
Reflect reserves the right to suspend or terminate accounts in case of suspected unauthorised use or breach of these Terms.
5. Acceptable Use
The User agrees to use the Platform in accordance with these Terms and applicable law. The User must not:
- Attempt to circumvent security features or access controls
- Use the Platform to store or distribute malicious code
- Use automated tools to scrape data from the Platform without written agreement
- Share login credentials with third parties
- Use the Services or Platform in violation of applicable law
6. Intellectual Property
All software, models, methods, tools, and content on the Platform and reflect.se belong to Reflect and are protected by copyright and other intellectual property rights.
The Client receives a non-exclusive, non-transferable right to use delivered reports and analyses for internal business purposes. Citation is permitted with clear attribution to Reflect.
Reproduction, republication, or automated extraction of content requires a separate written agreement.
7. Confidentiality
Research results, reports, and other material delivered to the Client are confidential and must not be distributed to third parties without written consent from Reflect.
Reflect treats information received from the Client as confidential and uses it solely to perform the agreed Services.
Aggregated and anonymised data may be used by Reflect for research, methodology development, and benchmarking, provided that individual clients or respondents cannot be identified.
8. Payment
Invoicing is per the terms agreed in the project agreement. Payment terms are 30 days net unless otherwise agreed.
Late payment incurs statutory interest under Swedish law (Räntelagen 1975:635). Reflect reserves the right to restrict access to the Platform in case of non-payment.
9. Availability and Support
Reflect aims to keep the Platform available but does not guarantee uninterrupted service. Scheduled maintenance will be notified in advance.
Support is provided via email during business hours (weekdays 09:00-17:00 CET).
10. Limitation of Liability
Reflect provides analyses and recommendations as decision support. Reflect is not liable for decisions made based on this material.
Reflect's total liability under these Terms is limited to the fees paid by the Client for the specific engagement giving rise to the claim. Reflect is not liable for indirect or consequential damages, lost profits, or lost data.
Nothing in these Terms limits liability that cannot be limited under mandatory law.
11. Force Majeure
Reflect is not liable for delays or failure to perform its obligations if caused by circumstances beyond Reflect's reasonable control, such as natural disasters, pandemics, government actions, disruptions to internet or power supply, or similar events.
12. Term and Termination
These Terms apply until further notice. The Client may terminate their account by contacting Reflect. Reflect may terminate the agreement with 30 days' written notice.
Upon termination, the Client has the right to request their data in a machine-readable format within 30 days. After that, the Client's data will be deleted, except as required by law.
13. Changes to the Terms
Reflect reserves the right to update these Terms. In the event of material changes, customers with active accounts will be notified by email at least 30 days in advance.
Continued use of the Services after amended terms have taken effect constitutes acceptance of the new Terms. The latest version is always available at reflect.se/en/terms.
14. Governing Law and Disputes
These Terms are governed by Swedish law. Disputes arising in connection with these Terms shall in the first instance be resolved through negotiation. If the parties cannot reach agreement, the dispute shall be settled by the Stockholm District Court.
15. Contact
Questions about these terms?
Reflect Företagsutveckling AB Kungstensgatan 38, 113 59 Stockholm, Sweden Email: info@reflect.se Phone: +46 709 99 52 36
Last updated: July 2026