Our mission
Reflect helps companies make better commercial decisions by combining consumers' attitudes and preferences with their behaviour and purchasing patterns. What people think and what they actually do, brought together in one model.
What makes us different
We focus on a handful of areas and do them exceptionally well. Pricing, assortment optimisation, customer experience, decision trees, and brand and communication research. Within these areas we have built our own frameworks, our own models and an AI-driven analytics platform that keeps us at the forefront of our field.
- Specialised across five areas, not twenty
- Our own AI-driven analytics platform, built in-house
- Simulation and scenarios, not just reports
- Impartial. We do not sell media, creative services or panels.
Why do clients choose Reflect?
- Specialised: pricing, assortment optimisation, customer experience, decision trees and brand/communication research
- Our own AI-driven analytics platform. A known innovator in the field.
- Senior expertise. 25+ years in pricing, branding and assortment.
- Not a generalist agency. We take assignments where we can deliver genuinely better analysis.
- Impartial. We do not sell media, creative services or panels.
The founder
Fredrik Clementz
CEO and founderFredrik has 25+ years of experience in market analysis with a focus on pricing, assortment and branding in grocery retail and FMCG. He founded Reflect to build a firm that combines consumer research with behavioural and sales data, not one that delivers either in isolation.
Fredrik builds Reflect's analytics platform and leads all client projects personally. He has worked with some of Sweden's largest brands in pricing, assortment optimisation and brand strategy.
Contact
fredrik.clementz@reflect.se
0709 – 99 52 36
Kungstensgatan 38, 113 59 Stockholm